Wondering how to start a honey business online from the comfort of your home? You have come to the right place. If you want to mainstream your beekeeping passion into a home-based business, there is no better time than now. According to USDA reports, Americans consume approximately 1.5 pounds of Honey per capita annually. The best thing about honey is its awesome characteristics. It’s delicious, nutritious and it doesn’t go bad. With that being said, let’s dive into the step-by-step guide on how to start a honey business online.
1. Familiarize yourself with the beekeeping Industry
Like every other business, in order to start a successful honey business online or offline, you must understand the ins and outs of beekeeping. This will not only make it easier to start a honey business but also help your honey business survive in a long run.
One of the best ways to learn beekeeping is by joining a local beekeeping club and connecting with like-minded people in your area. This way you will also learn about the best beekeeping equipment available in the market. Moreover, you can also rent equipment from other beekeepers in the beekeeping club before you buy one yourself.
Alongside the beekeeping club, YouTube also offers tonnes of content in beekeeping. The best thing about YouTube is that it offers a variety of content ranging from beginner-friendly to expert.
Honey Industry Overview
The global honey market size for 2020 was a whopping USD 7.8 billion. And the good news is, the demand for honey is growing year after year globally. Based on the research conducted by Fortune Business Insights, the global honey poised a steady growth of 9% in 2020. Furthermore, the honey industry is expected to grow from USD 8.17 billion in 2021 to USD 11.8 billion in 2028 at a CAGR of 5%. Therefore, rest assured, if you want to start a honey business, now is a perfect time.
Understand the regulations to start a honey business
Starting a honey business sounds simple but selling honey online requires proper steps to make sure you are following the regulations. You need to be certain that you are following FDA, USDA, and States’ regulations. Keep in mind, you need to register your honey or honey-based products with the FDA and your local plus state-level health departments if you’re selling them online.
1. FDA Regulations
To sell honey online or through a storefront you will need to follow the regulations set by FDA. These regulations include proper labeling of honey and honey products and also general guidance for anyone wanting to get started in the honey industry.
Firstly and most importantly, your label must have a common name for the product – in your case the label must contain the word ‘honey’ on it. Secondly, the label must contain the net weight of the honey. Keep in mind, this is net weight and it can be calculated as the gross weight of your product minus the weight of your packaging. The label must display it in a clear-to-read format and should be located at the lower third of your front label. Moreover, you must include the weight in pounds/ounces and also in grams. While converting from grams to pounds, rounding up is allowed but it should be no longer than three digits after the decimal point.
Third, the label must also include the ingredients used. If it is pure honey without any ingredients, it doesn’t need to be named. Furthermore, the label also must mention the country of origin, if the honey is imported.
And lastly, the contact information of the distributor, such as the manufacturer, packer, or distributor, must be clearly listed on the front label information panel.
2. USDA Regulations
The USDA has also set a few guidelines for honey CID(commercial item description). This includes “honey, packed in commercially acceptable containers, suitable for use and under inspection or surveillance by federal, state, local governments, and other interested parties.” You can read all the guidelines by downloading this document.
3. State Regulations
There may be state regulations you need to follow while selling honey online. The regulations will differ from state to state. Cottage food laws affect how cottage food(food made in the home kitchen) is sold to customers. These laws regulate if you can sell your food products to individuals or businesses and also if you can sell your honey online or to people from other states.
Keep in mind, New Jersey and Hawaii are the two states which do not allow the sale of cottage food. On the other hand, in Florida, you can sell your honey products online, but you can not ship them through the mail — that is you must deliver the honey to your customer directly.
Here is a list of links to state-specific honey-selling.
Understand the costs to start a honey business
You could start a honey business at a basic level for around $10,000 to $15,000 (assuming you buy honey wholesale and re-brand it). An extra $5000 to $10,000 could get you off to a good start. That being said, if you want to operate on a bigger scale and produce your own honey, it will cost you around $500,000 to start a honey business from 1,000 colony bee operations.
Keep in mind, if you want to go really cheap, you can buy as you grow. If you don’t mind a little hard work, producing honey is one of the best businesses to start and grow.
Is the honey business profitable?
Although the profitability of the honey business depends on a lot of factors, a traditional beehive setup could yield around 40lbs of honey per hive. Keep in mind, natural and local honey sells for much more than grocery store honey. The price highly depends on your location, but it’s safe to say that you can charge $8 per pound. That puts you at a profit of $320 per beehive per year.
Pros and cons of starting a honey business
As with any business, starting a honey business has its own set of pros and cons. I have compiled some advantages and disadvantages of starting a honey business below.
|Easy Business model||High Competition|
|Steady Demand||High Labor Costs|
|High Profitability||Needs a strong marketing strategy|
I genuinely tried to think of some more negatives to start a honey business but trust me, I couldn’t. As you can clearly see, the pros outweigh the cons massively. On one hand, you get to spend more time in nature while on the other, competition can get pretty intense and your business model may fail incredibly. But don’t worry this step-by-step guide will prepare you to fight the competition and start a successful honey business from scratch.
2. Plan your honey business
Planning is critical for the success of any business. The same applies to the honey business too. Let’s get into some of the key steps you will need to understand while planning your honey business.
Choose the right business model
In order to start a successful honey business, you will need a solid business model, at a minimum. Don’t just get into the honey business because it sounds fancy and businesses are making millions in this sector.
Ask yourself – what will be the USP (Unique Selling Proposition) of your honey products? What are the creative ways, you’ll lure customers to your business? What is your strategy to retain your existing customers?
There are hundreds of honey businesses in every corner of a town and hundreds are popping up every single month. The sad news is around 95 out of 100 new honey businesses fail miserably. I am not trying to scare you, I’m just stating facts. Therefore, to make sure your honey business does not fail, you will need to make sure you have a solid business model in place.
Also, bear in mind, you should be ready to clock in at least 60-100 hours of work per week on your new honey business, especially at the beginning where you will need to figure out a lot of new things and you’ll most likely be alone in this adventure.
Choose a business name
Whether you want to start a honey business or an office cleaning business, you have to choose a name that resonates with your values and beliefs.
Bear in mind, you need to ensure the legal business name complies with state naming rules in the states where you’ll be operating your business – otherwise, a state might not accept the documents filed to form or qualify the company.
Prior to choosing a business name, it is also wise to discuss branding and its impact on your business. The key question here is – will your legal business name also be your brand name or your brand name will be separate from your legal name?
I will be honest with you, it is better to use your legal business name as your brand name while starting. Why? You may ask. The reason is that it makes things a lot easy, is really straightforward, and is also way cheaper.
However, if you run an informal business (Sole proprietorship, Limited Liability Partnership, or General Partnership), some states require you to use your surname as your business’s legal name.
Would you be okay using your surname as your legal business name? If YES, you can move on to the next step. On the other hand, if your answer is NO, stay with me.
If you don’t want to use your surname as your legal business name, then you must file a Fictitious Business Name Statement with the county where the head office of your business is located.
So, let’s revise the concept once more. The legal business name is the name that is indicated on your formation documents. On the other hand, a brand name is a name that you’ll use to market your honey business. Now, there are three different branding scenarios.
Business Legal Name and Branding Name are the Same
Just register your legal business name when you file your formation documents.
Business Legal Name is different from its Brand Name
You must file a DBA – a.k.a doing business as – a.k.a Fictitious Business Name Statement with the county where your business head office is located.
If your business has a legal name but several brand Names
You must file multiple DBA’s. To put things in perspective a legal name “The CocaCola Company” has multiple brand names like Fanta, Sprite, Powerade, etc.
Shopify’s Business Name Generator is super useful while brainstorming brandable names for your honey business.
Once you decide the name of your honey business, you need to perform three final checks.
- First, check your State’s business name database to see if your desired business name is available.
- Second, do a domain name search to check if your business name is available as yourbusinessname.com. If it is available go ahead and register the domain before anyone else gets it. Namecheap offers domain names from as cheap as $0.99 for the first year. You can use the tool below to see if the domain name is available.
Find a domain starting at $0.88
powered by Namecheap
- And lastly, do a federal search on the US Trademark Electronic Search System and make sure nobody has already trademarked your name.
If your business name is available you can choose to trademark it, but honestly – don’t bother about it right now. It is a lengthy process and will cost you around $600. I would rather spend the money and time on the marketing channels.
Write a honey business plan
If you want to start a successful honey business, you will need a compelling business plan. A well-written business plan should explain the business’s core objectives and how it plans to achieve them. One of the other purposes of a business plan is that it makes your honey business look professional and appealing to prospective lenders.
All in all, a well-written actionable business plan is a crucial document for your honey business. Without it, you’d be running around like a headless chicken.
A compelling business plan has many sections, some of the must-includes are:
- Executive Summary
- Business Description
- Market Analysis
- Competitor Analysis
- Products to Offer
- Competitive Pricing Strategy
- Marketing Strategy
- Financial Projections
You can use business plan software like BizPlan and Enloop to compose a professional-looking business plan. However, don’t get lazy and pay someone 10 bucks to write a business plan for your honey business. You will need professional high-quality work.
Find your business partners
Once you plan your honey business and write an actionable business plan, it is the right time to find your business partners(if you need one). Your honey business will gain tremendous value by inviting other people into the venture. And by value, it could mean money, skills, knowledge, experience, connections, you name it.
Also, a thing to keep in mind – investors and lenders are more likely to trust a honey business run by multiple founders and are thus likely to fund them more easily.
3. Register your honey business
You will need to register your honey business in order to operate it as a legal entity.
Choose a business structure
Prior to registering your honey business, you will need to understand the different business structures available to register your business. Most of the states in the US offer these three types of business structures for a honey business.
The biggest advantage of registering your honey business as a corporation is the separation of your business affairs from your personal life. As a legal entity existing separately from its owners, a corporation limit’s its owners from personal liability.
However, a key thing to keep in mind, while registering your honey business as a corporation is that both the corporation and the shareholders pay taxes. This means double taxation on all the business income.
You can raise money for your corporation through the sale of shares and the corporation will continue operating even after the death of the owners.
Don’t go the solo DIY route here, it’s too risky if you plan to go public at some point. Consult a business lawyer before forming a corporation for your honey business.
2. Limited Liability Company
LLC, as the name suggests, provides some form of personal liability protection to its owners. LLC also gets taxed differently. Keep in mind, an LLC can be managed by one or more managers.
In this business structure, an LLC is treated as the same tax-paying entity as its members. All business tax obligations pass through the member’s tax returns. Keep in mind, business profits are also subjected to self-employment taxes.
LegalZoom offers one of the best services when it comes to forming an LLC. Their pricing starts from just $79 + filing fees. And these costs are often tax-deductible.
3. Sole Proprietorship
A sole proprietorship is one of the easiest and most straightforward business structures you can choose for your honey business.
As a sole proprietor, you have full control of your business. You will receive all the profits of the business directly and are liable for any taxes or liabilities of the business.
As we already discussed, in the case of LLC – if you choose to name your business differently than your name(example: Sarah Peters honey), you must file a Fictitious Business Name Statement with the county where the head office of your honey business is located.
Operating a honey business as a sole proprietor doesn’t require to so any formation fillings with the state. However, keep in mind, you may need to do some other state filing, depending on the scale and nature of your business operation.
Register for an EIN
Fortunately, registering for Employee Identification Number(EIN) is simple and straightforward through the IRS website.
EIN is a 9-digit number, the government provides to every business in order to identify them as a tax-paying entity. You’ll need an EIN while filing taxes, hiring employees, or opening a business bank account.
You can apply for an EIN by telephone, mail, or fax but applying online is completely free and you will get your EIN immediately.
Register your honey business
Unless your business is a sole proprietorship or a general partnership, you must file formation documents with the secretary of the state department.
Each honey business structure has its own requirements:
Forming an LLC
In order to file the Articles of Organization for a honey business, submit your formation documents to the Secretary of state online or by mail along with the filing fee(depends on the state and ranges from $80-$150). Bear in mind, you can also file in person for an additional fee, as they are processed more quickly than the mailed documents.
Forming a Corporation
First, you will need to decide if you want to go for a C-corporation or S-corporation. Then, go ahead and file the Articles of Organizations for a honey business by submitting your formation documents to the Secretary of the state along with the filing fee.
Obtain Necessary permits and licenses
We already talked about the regulations regarding the operation of a honey business. Make sure you obtain the necessary permits and licenses in order to comply with federal and state regulations.
At the federal level, use the US Small Business Administration to figure out the kind of permits and licenses you may need. At the State level, use the state’s online portals or websites to figure the details out.
Obtain local permits
Contact the county or city officials in the location where you intend to operate your business and just ask them if you need any local permits and licenses before you start a honey business.
The requirements largely depend on the location and the scale of your business. Some of the most common licenses and permits include:
- Signage Permits
- Business License/Tax Permits
- Health Permits
- Occupational Permits
Register for Taxes
All businesses whether small or large must register for taxes and owning a landscape business is no different.
Pay Business Entity Income Tax
One thing to always keep in mind while getting ready to start a honey business is that you may be liable for tax even before or as soon as your honey business starts making money. Some states have higher business taxes while some have lower. For example, in Texas, business taxes are extremely low and there is no personal income tax.
Generally, all corporations both foreign and domestic must pay corporate profit tax. The tax is due on the 15th day of the third or fourth month, after the end of the corporation’s taxable year.
On the other hand, unincorporated businesses can choose to pay the taxes either as an individual or as a corporation.
Pay Income Tax
If you operate your honey business as a sole proprietor – you as the business owner are liable to pay the income tax and file the individual income tax return. You can do this by filing the IRS 1040 form.
If you run the business as an LLC or a Corporation, check out your state’s income tax department for more information.
In order to file accurate and speedy personal and business tax returns, you can use tax preparation online tools. Some of the most popular ones are listed below:
- H&R Block
Register for small business payroll taxes
Once your honey business starts making money and hires employees, your company must pay employment taxes and other benefits.
You can pay state payroll taxes by registering with EDD (Employment Development Department). And in order to register with EDD, you’ll need :
- An EIN
- A Legal Business Name
- A DBA
- A Secretary of State(SOS) file number
Business owners will receive an SOS file number after they file the Articles of Incorporation with the Secretary of State when they are forming their corporation.
Set up federal tax payments
Your honey business must pay federal taxes. Therefore, you must register with the Electronic Federal Tax Payment System (EFTPS). You should complete the registration process as soon as you start your honey business.
Generally speaking, EFTPS is an online portal that lets you pay all your federal business taxes. The IRS has some great resources to help you understand all the business tax you might owe.
These business taxes would include :
- Income Tax
- Excise Tax
- Payroll Tax
- Self-Employment Tax
Setup State tax payments
You State’s Tax Board will provide businesses and individuals with different ways to pay their taxes. Some of the most popular ones are:
- Online with credit cards through ACI payments.
4. Get funding for your honey business
If you have enough startup capital to start a honey business you can skip this section. However, if you have time, I would highly recommend skimming through this section because while scaling your honey business, you will need a way to finance the growth.
There are plenty of incentives, grants, loans, and equity investments available for small businesses. You just need to look in the right direction. The same applies to the honey business. You need to know how to seek funding strategically and methodically.
Bear in mind, no matter the funding route you take, you will need to have(at a minimum) the following documents:
- A business plan
- Projected Financial Statements
- Tax returns of both the business owner and the business itself(when available)
- An explanatory document on how the money will be used
- A description of key products offered by your honey business
Obtain funding from States agencies
You can start a honey business with fundings from state agencies if you knock on the right door. Your business may be able to get approved for loans, incentives, and grants through statewide programs.
To access the funding from state agencies you need to do the following tasks.
- Check out your State’s Business Portal.
- Learn more about your State’s Business Assistance Programs.
- Find out the financial incentives your state offers to small businesses. This may be in form of tax credits or financing.
Obtain funding from SBA Backed Lenders
If you have little to no investment to start a honey business, you can apply for an SBA loan. The US Small Business Administration (SBA) works with lenders to provide loans to small businesses around the country.
Keep in mind, the agency doesn’t lend money directly to small business owners. Rather, it drafts guidelines for loans made by its lending partners, community development organizations, and micro-lending agencies.
Let’s get familiar with three of the most popular SBA loans.
- 7(a) Loans: This type of loan guarantees a portion of the total amount, cap interest rates, and limit fees.
- 504 Loans: These types of loans provide long-term, fixed-rate financing to purchase assets for your business.
- Micro-Loans: These are the loans that provide $50,000 or less to help small businesses start up and grow.
SBA-guaranteed loans feature a plethora of benefits. These loans generally have rates and fees that are comparable to that of non-guaranteed loans. Furthermore, SBA-backed loans come with continued support to help you start and run your business. Moreover, some SBA loans feature lower down payments, flexible overhead requirements, and no collateral.
Now that you understand the whole SBA lending process, it’s time to know some of the most popular SBA-backed lenders in the USA:
- US Bank
- Wells Fargo
- United Midwest Savings Bank
- Live Oak
- MidFirst Bank
Borrow from Banks
If you can’t get financing through state-level agencies or SBA-backed loans, your next option is trying for traditional small business loans through banks. Therefore, you need to perform your due diligence and know exactly how the lenders assess your honey business, you might be able to get approved for a conventional loan with a better term and a higher loan amount.
So what do you need to prepare a solid business loan application for your honey business? Well, there is no guarantee but in order to increase the odds of approval you can understand the following terms better:
Understand how lenders assess you
Prior to applying for a honey business loan, you need to understand how lenders assess your loan application. Few factors play a key role in getting your loan approved.
- Credit Score
- Credit History
- Cash Flow
- Time in Business
Decide on the type of financing(long-term or short-term)
If you want to start a honey business, you can get financing from various sources. Some provide financing for the short term while some have longer terms. Decide whether you want a :
- SBA-backed Loan
- Traditional Bank Loan
- Non-Bank Online Loan
- Business credit card
- Line of credit
Pick proper lender
Another vital aspect for increasing the odds of getting loan approval for your honey business is choosing a proper lender. Every lender will have its own set of pros and cons.
Banks, Investors, credit unions, and online lenders fall under this category. When you are dealing with direct lenders, you don’t need to go through any third-party intermediary to make your loan application.
Online platforms like Fundera, LendingTree, and Lendio fall under this category. While dealing with the lending marketplace, you are matched with your lenders based on your qualification, credit history, and financial needs.
Application processing is relatively quick in the lending marketplace compared to more traditional lending scenarios.
P2P stands for ‘Peer to Peer’ and this type of lending is really similar to crowdfunding with the only difference being your loan application is reviewed and presented to several lenders and investors.
This type of lending is a great option if traditional lenders have turned down your honey business loan application. Some of the well known P2P lending companies include:
Figure out the chances of approval
You need to perform your due diligence on your preferred lenders to assess the chances of approval. One thing for certain, if you have a less than stellar credit score (personal credit score less than 650), you probably wouldn’t find success through banks.
An online bank may be more likely to say yes, but it will have a higher interest rate. It could be or couldn’t be a good decision based on what you’re borrowing for.
All in all, try to understand the odds of approval before applying for one.
Gather adequate paperwork
In order to get the loans approved for your honey business, you’ll need to gather quite a stack of paperwork. Therefore, the earlier you start gathering the better. Here are some of the common documents lenders would want to see before approving your honey business loan application.
- A business plan that includes financial projections and marketing strategies.
- Business bank account statements for the last three to six months.
- Business and Personal Credit scores.
- Tax return documents for both your personal and business tax accounts.
- Any legal contracts like franchise, incorporation, or leasing.
- Any application license and registrations for honey business.
- Other financial documents like account receivable or unpaid invoices.
Fill out the application
Once you’ve gathered all the paperwork and done your due diligence, the next step is filling out the application for the loan. You can file it online, in-person, through email, or regular mail depending on your lender. After the filing is done, just relax and spend some time with friends and family. Loan applications can take anywhere from 24 hours to a few months to get approved – depending on the lender and the type of loan you choose.
Borrow from alternative lenders
By alternative lender, I mean any lender that doesn’t fall under the category ‘traditional lender’. If lending occurs outside of a conventional banking and financial institution, experts name the transaction as ‘alternative lending’.
Some of the most famous alternative loan types are:
- Lines of credit
- Short-term Loans
- Merchant Cash Advance
- Bridge Loans
Apply for Small Business Grants
If you want to start a honey business with little to no investment, you may be eligible to apply for business grants. Hundreds of grants are available for starting and expanding a business every year. Make sure to regularly check US Grants and your state’s grant watch platforms to identify the perfect grant for your honey business.
To increase your odds of grants approval :
- Search for grants related to your sector.
- Read the grant’s objectives.
- Understand the funding requirements.
- Follow the eligibility requirements.
- Ensure your application is entirely truthful.
5. Get your honey business insured
Your honey business will need business insurance because it covers the costs associated with property damage and liability claims. For now, we are going to discuss the four major insurance your honey business may need.
1. Obtain Workers Compensation Insurance
After you get financing for your honey business, in order to run a successful honey business, you’ll need to buy insurance policies. One of the important ones is Worker’s compensation insurance.
Workers Compensation Insurance, or in other words Worker’s comp, is a policy that covers an employee’s medical expenses and other losses in the event of a work-related injury. Most of the states in the US require by law to have worker’s compensation insurance in place for businesses having one or more employees.
To recap, this insurance policy offers three benefits:
- Protect your business in the event of a lawsuit
- Reduce the risk of an employee lawsuit
- Provide financial support for injured employees.
2. Obtain Property Insurance
Property insurance is a type of insurance policy that can provide coverage for property owners or renters. Examples of property insurance include homeowners, renters, and flood insurance policies. Depending on the scale of operation and the location, you may need to consider obtaining a property insurance policy for your honey business. These policies can provide a safety net for damages caused by fire, flooding, theft, weather, and other risks.
3. Obtain Vehicle Insurance
Depending on the scale and location of your honey business you may need to consider purchasing commercial auto insurance. Commercial vehicle insurance covers vehicles used for business purposes. Furthermore, it also covers vehicle damage and driver injuries.
If your honey business will use one or more vehicles, you definitely need to obtain solid commercial vehicle insurance. Commercial vehicle loan policies have higher coverage limits than personal policies, as business vehicles need more protection in case of accidents.
Bear in mind, Commercial vehicle insurance covers business vehicles for things like:
- Damage to your business vehicles
- Injury to the driver
- Injury to someone else on the business vehicle
- Damage to someone else property.
6. Hire Employees
If you want to start a honey business, be aware of the employment laws in your state, so that you can run your business successfully. You will need to hire employees for your honey business at some point. Let’s discuss the hiring procedures and how you can reduce costs by outsourcing some tasks.
Hire key personnel
You need to be strategic to fill up any position for your honey business. If cash is tight, you should consider working from home first. You can also take helping hands from family members and friends while starting out.
But keep in mind, if you decide to hire someone for your honey business, you must report them to the New Employee Registry in your state within 21 days of their date of employment. You must all report any employee who is rehired after a period of 60 consecutive days.
You can report the changes in the total employees for your honey business online or by submitting a form via mail or fax. When reporting new hires for your honey business you must consider the following.
- For Employers:
- Employer Payroll Tax Account Number
- Federal EIN
- Business name and address
- Contact person and phone number
- For Employees:
- First, middle, and last names.
- Social Security Number
- Home Address
- Date of commencement of employment
Consider hiring full-time vs part-time employees
Full-time employees are those who work 30-40 hours a week, while part-time employees work less than 30 hours a week. Therefore, before hiring any individual for your honey business make sure to determine what time of employment – full-time or part-time – works for you. It may depend on your budget and the company’s operational needs.
Consider hiring seasonal vs temporary workers
When you start a honey business, your most important goal for the first few months should be saving money from business expenses. To save money, especially at the beginning, you may want to hire seasonal or temporary workers for your honey business. Depending on your honey business, you can hire seasonal works when you need temporary help during a particular time period like holidays. All in all, hiring seasonal workers is the way to go to keep up with high demand during the busy season.
Consider outsourcing some tasks
Outsourcing tasks will not only save you money but also time. The same valuable time which you can invest in the business itself to gain a competitive edge. If it makes strategic sense, consider outsourcing the following tasks:
- HR and Payroll
- Finance and Accounting
- Customer Service.
Hire interns when applicable
You may hire interns for your honey business, and if they demonstrate the potential, your business may benefit by giving them full-time status after, say, 6 months or 12 months.
The intern can provide temporary assistance during peak times. During this time period, you have an opportunity to share the skills and knowledge you and other employees have acquired.
7. Promote your honey business
If you do not have huge capital upfront, you need to understand what it takes to successfully promote a honey business. Furthermore, you’ll need an actionable marketing strategy and communication tactics in place.
Let’s talk about some of the traditional and modern marketing strategies you can adopt to promote your honey business.
Define your brand
The definition of your brand is the image the clients have of your honey business. Therefore, you need to take your time and define your brand early and thoroughly before the market defines it for you. And trust me when I say this – you wouldn’t want other people defining who you should be or what the image of your honey business should be.
The best way to define your brand is to be strategic, purposeful, and intentional. You will need to tell the story on why your honey business exists and what products does your business offer.
Also, make sure to let your clients know why they should trust your honey products over the competitors and what your brand’s voice is. And by a brand voice, I mean the way your business communicates with your clients. Do you want to be seen as a corporate business and talk to your clients like a Ph.D. expert or would rather communicate like friendly guys who know every little detail about their honey products?
A business logo will go hand in hand with the brand of your company. If you have a creative aptitude, you can do it yourself. Otherwise, one of the best tools for branding and logo design is Looka. This tool gives you everything you’ll need in order to start a honey business and look great from day one. The best part? Their artificial intelligence(AI) technology does the heavy graphic design lifting while giving you all the creative control.
Let me tell you about one more free tool. Canva is an awesome graphic designing tool, where you can design anywhere from an Instagram post to an infographic or a branded logo using a drag and drop system. Canva provides thousands of elements, images, and fonts for absolutely free of cost.
Build a website
The next step is putting your business name out there on the web for everyone to see. Websites are a crucial part of the honey business. You need to have a professional website in order to sell honey online.
Make sure to utilize the power of the internet. You must customize your website and make it align with your brand. You can put images of your honey products plus testimonials and make an excellent impression on your visitors. After all, actions speak louder than words.
Don’t forget to include your mission statement on your website and let your customers know why they should buy your products. Having a website creates a digital presence for your honey business so your potential customers can search and find you on the web.
Designing an online store has become really easy. The days when you needed to pay thousands of dollars for a website developer for your small business are gone. Thanks to Shopify, you can now create a brand new online store for your business starting just from $29.
The cherry on top is that Shopify offers a 14-day free trial (no credit card required) for you to try its platform. This is more than enough time to set up an online store, upload your products, and set up the payment systems. However, if you want someone else to work on the technicalities while you focus on acquiring more clients for your business, we are ready to help you.
Our $499 digital package comes with a professionally designed website, custom email, 24/7 support and maintenance, SEO, and digital marketing services. You wouldn’t want to miss the deal. Contact us today before the deal runs out.
Establish social media accounts
Create a digital presence by establishing social media accounts for your honey business. You need to be strategic on this as you wouldn’t want to waste your time showing up on all social networks, especially those that don’t align well with your target audience.
Depending on the scale of your operation, you want your honey business to be on:
These days, almost all of us use social media not just to communicate with friends and families but also to browse for products and services. Putting your honey business in front of your target audience can lead to more leads and sales. Furthermore, it can be also used as a tool to keep current customers up-to-date and lure in new customers.
Connect with local media
If you want to start a successful product-based business venture, you need to connect more with the neighborhood and local media. Do your due diligence and get to know your local media including radio stations, newspapers, and magazines.
Even though you want to operate on a national level, you must have a solid foundation on a local level.
All in all, try to be a go-to person for the neighborhood, it’s good for your business. If you are an introvert, I can understand this can be a big ask. You can try to delegate one of your staff to do the public relations task. This way you can reach out to the local residents – which is great for your honey business.
Lastly, make sure you network with people continually and not just while starting out. You can even approach local journalists and feed them stories relevant to your business and sector and exploit natural PR opportunities.
Run Paid Ads
Paid Ads have the ability to target prospective customers within a certain demographic and region, which can be a brilliant tool for your honey business. You may want to consider running paid ads through services such as Facebook Ads, Yelp, or Google AdWords. The best thing about paid ads is that – they generate sales quickly which, in turn, helps to scale your business both vertically and horizontally.
Focus on SEO
Once you’ve built your honey business website and it is live online, you still have to make sure people can find it. Search Engine Optimization(SEO) is one of the best strategies that can help you with that.
SEO is a set of rules and practices that refines your website from all the other honey business websites on the internet. This will in turn help you rank higher on the Search Engine Result Page (SERP) for the relevant queries. These are some of the few key practices that you should keep in your mind while optimizing your website for search engines.
- Use relevant keywords in your posts and pages,
- Make sure you choose a better hosting platform
- Make your website mobile responsive
- Include internal and outbound links throughout your website
- Use the post name in the permalinks.
If you need any professional help to do SEO for your honey business, please contact us. We can connect you with some of the SEO experts who are really affordable.
Word of Mouth
Word of mouth marketing is simply the best form of marketing. However, this marketing strategy is not done by you but by your customer. When you do an excellent honey job in your neighborhood, people will acknowledge you and your clients will tell other people about how great your products were.
8. Start your honey business
So you learned a lot of new things about operating a honey business. We discussed everything from registration to financing and marketing your honey business. But the real task starts now. This is the phase where you put all that knowledge into practical action.
Set up Banking
If I haven’t already mentioned, you need to get a business bank account for your honey business. This, not only make things a lot easier but also helps to give legitimacy to your business. A business bank account helps to keep your personal assets protected against business losses and liabilities.
Remember, you will need an EIN to open a business bank account. So if you have not already applied it, apply it now.
Some of the best banks to open a bank account for a honey business are:
- Bank of America
Get Business credit cards
Business credit cards are great if used properly. They can help you stay afloat during low liquidity moments. Business credit cards also act as a tool to build your business credit, which in turn helps you get all kinds of business financing such as:
- Line of Credit
- Business Term Loans
- Merchant Cash Advance
- Small Business Administration Loan
Some of the best credit cards you can consider for your honey business are:
- Capital One Spark Cash for Business
- American Express Blue Business Cash Card
- Ink Business Cash Credit Card
- Brex Cards for Startups
Set up Accounting
Now that your honey business is up and running, it is time to focus on setting up the accounting systems. Not having a proper accounting system in place is a nightmare for small businesses during annual tax filings and applying for business loans. In order to have a clean bookkeeping system for your honey business, consider these 8 key steps.
1. Choose an Accounting System
I would always recommend new honey businesses opt for a cash accounting system while starting out. It’s easier to adopt, and it makes expenditure and profit monitoring a lot easier. Later on, you can switch to the Accrual accounting system, which is recommended if your honey business grows and needs to comply with the US Generally Accepted Accounting Principles (GAAP).
2. Track your Income and Expenses
Make sure to track all your incomings and outgoings. No matter what you use to track your income and expenses, make sure you always keep the receipt of the transactions so that you can easily reconcile things at the end of the month.
You can use either Spreadsheet, online database, or financial software to track your business transactions. It all depends on the needs and scale of your honey business.
3. Develop a Bookkeeping System
Book-keeping refers to the set of practices to record the daily transactions of your landscape business. Although book-keeping and accounting seem to be similar, they are not. Accounting is a high-level process that takes a bird’s eye view of your honey business and tracks the progress. In simple words, accounting is a process that evaluates the information compiled by your bookkeeper and builds financial statements.
4. Set up a proper payroll system
When your honey business is growing and is in the stage of hiring employees, you need to set up a proper payroll system to ensure that you are withholding correct taxes.
5. Determine how your honey business gets paid
When customers start rolling in your honey business, you will need a proper payment system in place to accept payments both online and offline.
Even if your honey business is purely cash-based, there might be times when the customer is not carrying any cash and would want to pay via a credit or debit card. For this reason, you will need credit card payment processors. Some of these companies are listed below:
- Shopify Payments
- Intuit Merchant Services
If you are using Shopify to build an online store for your honey business, I highly recommend going with Shopify payments as your payment processing company. It will seamlessly integrate into your online store and you can use it for offline sales too.
6. Determine your tax obligations
Tax obligations for your honey business will depend on the business structure (LLC, Partnership, Sole-Proprietorship, Corporation, etc.). Therefore, it is one of the key steps in setting up your honey business’s accounting procedures.
7. Consider Business Accounting Softwares
With great accounting software, you’ll be able to monitor the account receivables and account payables of your honey business. This will help you to have a clear understanding of your profitability and prepare you for tax season.
You don’t need to spend hundreds and thousands of dollars on your accounting software while starting a honey business. Start with a small package(1-10 users) and take it from there.
As your honey business grows, you may need to focus on more custom Enterprise Resource Planning (ERP) software. But for now, focus on simple but complete small business accounting software for your honey business.
Some of the best small business accounting software to consider for your honey business are:
- QuickBooks Online: All in one solution and can scale as your business grows.
- Wave: Best free small business accounting software
- Zoho Books: Complete Automation
- Xero: Great for micro-businesses.
8. Consider Hiring an Accountant
You may need to hire an accountant when starting a honey business’s accounting processes. There are two possible routes here. You can either hire a full-time bookkeeper or use the service of a certified public accountant (CPA), who will come in and set things up and then come back again say, three or six months, to review your accounting process.
There is one more option for you which is outsourcing the whole process. There are plenty of accounting companies that just do that – processing accounting transactions for honey businesses and taking care of their financial reporting.
Set up Computer Systems
If you don’t know your way around computers, servers, and other IT-related hardware, I would strongly recommend outsourcing this whole task.
Make sure your computer system is up-to-date and secure because you would not want anyone to exploit the vulnerabilities by inserting malware and ransomware. You could entirely move all your honey business data to the cloud. This way you don’t need to worry about maintaining servers or other hardware.
If you are starting a honey business on a small scale, you might not even need a complex computer system. For small honey businesses, Google Sheets and Google Docs, and Word will do a good enough job.
Setup Payroll and other administrative operations
You should consider using payroll outsourcing companies. This way you can save time and money, which you can use to grow and scale your honey business.
Having said that, you can still do the payroll yourself in your spare time, if you are operating on a small scale.
Some of the top payroll companies are listed below:
- Intuit Quickbooks
That’s for the payroll services. What about administrative work? Well, you can go through two possible routes with this. You can either do it yourself or hire someone else to do it. You can either hire a virtual assistant for your business or even hire a live administrative assistant. Virtual assistants will cost you a lot cheaper compared to live admins. You can hire virtual assistants from platforms like Upwork or Fiverr starting from as low as $5 per hour. But if you want to hire a live administrative assistant, you will need to pay at least $16 to $18 per hour.
It’s all about your needs and budget.
9. Scale your honey business
After you start a honey business, you should always look for ways to scale it. While starting, you might not have enough capital to operate at a larger scale, but once the cash starts flowing, your sole focus should be on growing your honey business.
Your honey business is more likely to be scaled when you focus on these five pivotal criteria which experts often call Key Success Indicators or KSI.
Deliver Excellent Customer Service
Customer service is the cornerstone of every successful honey business. Always remember – unhappy customer equals unhappy bank account. If your clients aren’t happy about your product, that dissatisfaction will soon result in poor business performance.
Always keep in mind, excellent customer service means you:
- Regularly exceed (not just meet) client expectations.
- Value their time.
- Have a friendly attitude.
- Provide relevant knowledge and resources.
You can have the best honey in the town but if your customer service is unreliable, unhelpful, and unpleasant to deal with, things will spiral down for your honey business. First, you will be losing your existing customers and second, you’ll have a hard time finding new customers.
If you are having a hard time finding new customers, your customer acquisition cost will increase. At this point, you need to pour more money into your promotional efforts and increase your marketing expenses just to get the same number of clients you used to get easily in the past.
To provide satisfactory client service:
- Respond to Enquiries Quickly
- Train your employees to know your products inside out.
- Personalize and Customize your honey products.
- Listen to your customers proactively.
- Maintain a friendly and positive attitude.
- Solve problems creatively.
Focus on profitability
Your primary focus on starting a honey business should be on the profitability of your business. Always keep in mind, follow the money.
Following the money means tracking these three key metrics of your honey business on a monthly or weekly basis.
1. Net Profit
Net profit means the total revenue minus the business expenses. A positive number means, your honey business is profitable and a negative number means you are losing money. A net profit of zero means you are breaking even.
Accounting software can track these numbers so make sure you keep your eye on the net profit or loss of your business regularly.
2. Operating Expense
Operating expense, as the name suggests, includes all the expenses that are required to operate your honey business. Some of the most common operating expenses are:
- Accounting and Legal Fees
- Software License Fee
- Advertising and Marketing
- Vehicle Expenses and Property Taxes
- Maintainance and Repairs
If your honey business revenue increases but the net profit is decreasing, the main reason could be operating expenses. Bear in mind, you will revenue growth in order to outpace expense growth, so you can invest the net profit back into the honey and keep growing from your bottom line.
Make sure, you monitor your operating expenses regularly and do not let them outpace your revenue growth.
3. Profit per Customer
One of the first steps in starting a honey business is to understand that no clients are the same. All clients aren’t equal and you should keep that in mind.
Not saying you should disregard small clients and prioritize big clients but you have to learn to find a balance. You need to provide more time to a client who, say, contributes 30% of your monthly revenue vs compared to the client who only contributes 3%.
Let’s use simple math to understand it even better. You will need 10 clients with a 3% revenue contribution to match a single client who contributes 30%.
Therefore, you need to follow simple tactics. Pamper your most profitable clients while simultaneously taking great care of your less profitable clients. You never know today’s small customer can be your biggest customer tomorrow.
To identify your profit per customer you can use a simple formula: Revenue per client minus expenses per client. Remember to add the cost per acquisition, if applicable, to your expenses per client.
Keep your business finances in order
In order to start a successful honey business, you need to monitor your business finances from day one. Make sure you don’t get into situations where you can’t pay your vendors on deadlines or cant cover payroll for the next few months.
A lot of honey business owners mistake business cash flows for business profitability. High revenue not always translates to high revenue. If your honey business is finding a high number of customers, but if the customers aren’t paying on time, you’ll soon find out a lot of sales on your books, but no cash to match that revenue.
Revenue is one thing but cash flow is another. For starting a successful honey business a healthy cash flow is a must. When it comes to your honey business accounting, focus on these four key accounting elements.
Expenses mean the money going out to cover everything from services sold and includes the payroll and taxes.
Revenue, is simply, money collected from customers for honey products.
3. Cash Inflows
It means cash coming into your business. It includes everything from the money you invest yourself to business loans, grants, and customer payments.
4. Cash Outflows
This means cash going out of your business. This includes money you withdrawal from the business, loan remittance, and vendor payments.
Keep an eye on your competition
honey is a competitive industry. To start a honey business and stay in this game you will need to constantly:
- Analyze what competitors are doing.
- Try to provide a better products than your competitors.
- Innovate in terms of honey products delivered.
I am not implying you should constantly focus on your competitors, but it is a good idea to gauge what’s going on with their business from time to time in order to be in sync with trends in the honey industry.
In order to do a proper competitive analysis of your rivals, you can do the following tasks:
Ask your Customers
While starting your honey business, it is always a good idea to ask your customers which honey they used before and what made them switch. Furthermore, you can also gauge their expectations in terms of the quality of honey products.
You would want to understand what made the customer think the previous honey product wasn’t good enough and use that information to propose a honey product that suits your new clients.
Gathering this kind of intelligence from customers is key to your honey business success. Additionally, it is the cheapest and easiest way to conduct market research directly from the consumers of the products.
Research who your competitors are
Your honey business can not perform a competitive analysis until you identify who your competitors are. Therefore, try to find out who provides the same products your honey business does. If your business is a part of a trade group like the local chamber of commerce, you can request a copy of the members and pinpoint who is fighting to get a piece of the pie in the honey industry.
To know who your rivals are, you can perform the following tasks.
- Scan Search engines like Bing and Google
- Attend local business events
- Participate in networking events
- Read industry magazines and blogs
The idea here is to know whom you are facing against, what services are they offering, and how are they running their honey business, so you can improve your own honey operations.
I don’t know if I already mentioned it, but you also need to set up your Google My Business account, so your honey business can appear in local search results.
Monitor your competitor’s social media pages
One of the best ways to perform competitor analysis is by monitoring your competitor’s social media pages. You need to keep an eye out on what your rivals are posting on social media and what are the customer’s opinions on them. That way, you will not only gauge the positive things your competitors are doing but also avoid the mistakes your rivals are making. The key social media channels you need to monitor are:
Check your rival’s job postings
The current ambitions and success clearly are visible in the way it hires its employees. You must regularly check the job posting from your competitors and understand what positions are they hiring. You also need to gauge the job description and requirements and compare those with current roles in your own business.
Tracking your competitor’s job posting can help you understand how they are expanding their honey operations and the area in which they are directing their business into. Furthermore, performing this due diligence will help you answer these key questions:
- Is your honey business missing out on something?
- Are your competitors seeing profit-making opportunities in a certain section of the honey business, that you are not seeing?
- What really is going on behind the curtains?
Ask your new hires
Newly hired employees who previously worked for one of your competitors can provide relevant information about the competitor’s internal operations.
But you need to make sure, the employee hasn’t signed the Non-Disclosure Agreement with their former employer. If there is an NDA in place wait for the NDA to expire, which takes anywhere from two to five years, before asking the employee about the competitor’s business model.
One thing you can be sure of is that your new hire will subconsciously incorporate best practices learned from previous honey businesses. Rest assured, your business will benefit from new hires whether it in-depth information about your competitor or just general information on the products offered.