How to start a scrunchie business

If you want to mainstream your passion for scrunchies, into a home-based online business, you need to start a scrunchie business today. The best thing about starting a scrunchie business is you can start it completely online and scale it exponentially with little to no investment. But that doesn’t mean you don’t still have to put in a lot of work to get your scrunchie business started. The good news is – we’ve compiled everything you need to know, in order to, get your own scrunchie business up and running.

Things you’ll need to start a scrunchie business

The two most important thing you’ll need in order to start a successful scrunchie business is the passion and the knowledge of making scrunchies. Since you are reading this article, I have no doubts about your passion for scrunchies. And the good news is making scrunchies are quite simple too. There are tonnes of DIY tutorials on Youtube that teach you how to make scrunchies at home.

Moreover, there are a few basic tools you’ll need in order to start your scrunchie business. Some of them are mentioned below.

1. Fabrics and Elastics ($60)

There are a variety of fabrics available to start making your own scrunchies. The best fabrics are the ones that are easy to sew and do not fray on. If you are a beginner I would recommend starting with cotton as it is really easy to sew and work on. Once you get comfortable with cotton, you can move to just about any fabric from silk to velvet. Don’t invest more than $50 on the fabrics.

You will also need to buy elastic straps. While starting, go for a 10yd long strap. You can always buy more if you start getting orders.

2. Loop Turner ($4.99)

You will need a loop turner or sometimes called a tube turner, to turn your scrunchie inside out. You may do this with hand but when you are on a scrunchie business this is saving you so much time.

3. Fabric cutter and cutting board ($50)

You can either buy an electric fabric cutter or a mechanical one. Of course, buying an electric one will save you a lot of time but while starting out, a standard fabric cutter will do the job. Alongside, you will also need a fabric cutting board. You can cut your fabric anywhere but trust me a fabric cutting board make your life really easy. You can buy the kit from here.

4. Label printer ($70)

While starting out, it is not a necessity to have a label printer. However, if you have some extra cash you can get one. A label printer is an integral tool for e-commerce logistics. Since you constantly need shipping labels to ship your orders, and a label printer helps you work efficiently and flawlessly.

5. A sewing machine ($148)

A sewing machine makes sewing silk and velvet fabric an easy task. Moreover, sewing machines make use of double thread that makes the stitches stronger and durable for your scrunchies.

How much does it cost to start a scrunchie business?

You could start a scrunchie business from home on a basic level for around $800 to $1,000. An extra $500 to $1,000 could get you off to a great start. That being said, if you want to operate your scrunchie business on a bigger scale, it could cost you anywhere from $7,500 to $10,000 depending on the volume of production and marketing strategies.

I have broken down some of the rough estimates on starting a scrunchie business at a basic level down below:

  1. Equipment and Raw materials = $200 – $500
  2. Shopify Plan = $29/mo (14-day free trial no credit card needed)
  3. Domain name = Starting from $0.99 for first year
  4. Digital marketing = $200 – $300
  5. Influencer marketing = $100 – $300

How to sell scrunchies online?

In order to sell your scrunchies online, you’ll need three things. They are a domain name, a Shopify plan, and social media channels.

A domain name is the name of the website you will be selling your scrunchies through. Namecheap offers high-quality domain names at the cheapest price. Once you decide the name of your scrunchie business, I highly recommend using the tool below and checking if the domain name for your business is still available. If it is, make sure you register it as soon as possible. If someone else registers your name before you, you may need to pay a premium price to get the name.

Find a domain starting at $0.88

powered by Namecheap

The next thing you’ll need in order to start a scrunchie business is a Shopify plan. If you want to sell your scrunchies online, you’ll need a way to display your products and charge your customers. Shopify makes it really simple to start an online store to sell your scrunchies. Furthermore, it offers a 14-day free trial, where you do not even need a credit card. This trial period is best for someone who wants to test the business idea before committing themselves. After your trial is over, the cheapest plan for a Shopify subscription starts from just $29 per month. And trust me, it is worth every cent of the $29.

Once your online store is ready, you can connect the domain your registered from Namecheap through the Domains section in your Shopify Dashboard. And that’s it – your online store is ready to make sales for your scrunchie business.

If you want any professional help in creating an online store for your scrunchie business, please contact us through this contact form. We will get back to you with the resources, suggestions, and help within an hour.

And lastly, you’ll also need social media channels to market your scrunchies. Social media channels like Facebook, Instagram, and TikTok, etc. are great places to reach your customers organically. Moreover, you can use it to keep your current followers updated, or as a platform for attracting new clients. Therefore, make sure you regularly post on your social media accounts and engage with your audience religiously. This will create a long-lasting relationship with your customers, which means they will come back to your business whenever they need a new scrunchie.

How to sell scrunchies on Instagram?

Is it possible to start a scrunchie business entirely through an Instagram account? Yes – definitely. However, the most painful part of the transaction will be charging your customers. Therefore, you will need an online store to direct your Instagram audience to buy the product of their choice.

The power of Instagram lies in its influence. Instagram has a whopping 500 million daily active users. This makes it a great platform to showcase your products. Make sure, you click some beautiful images of your scrunchies in order to post them on Instagram. Instagram also offers a platform to implement influencer marketing for your scrunchie business. You can pay an Instagram influencer to wear your scrunchies and post them on their profiles or stories. This will generate huge exposure for your business ultimately leading to more sales.

One thing to keep in mind is that Instagram is an organic marketing channel. It is free to use but the growth of your account takes time. This is the reason you need to find a good balance of organic and paid marketing for your scrunchie business marketing strategy. Paid marketing can include anything from running paid advertisements to influencer marketing or even running an affiliate program.

Packaging for your scrunchie business

The days where the packaging was meant only for protecting your products from damages are gone. In this modern-day and age, packaging has become more of a branding strategy. It builds your brand, conveys information, and both sells and protects your scrunchie products. Moreover, packaging creates suspense and excitement. Therefore, you will need a good strategy for packaging in your scrunchie business. When people see a beautifully packaged scrunchie product, it lures them to open it and creates an element of theatre. All in all, you must spend time creating an actionable strategy for packaging for your scrunchie business.

Etsy offers thousands of eye-catching packaging supplies for your scrunchie business.

Is scrunchie business worth it?

Absolutely, starting a scrunchie business is definitely worth it. With such a low investment required, the scrunchie business is worth giving a shot. It has a huge potential and is really easy to scale and grow. The low barrier of entry makes it a great business to start for teenagers.