How to start an ATV Rental Business

Have you ever wanted to start your own business? Maybe you’ve been dreaming of being your own boss, or maybe you’ve just been waiting for the perfect opportunity to come along. Well, what if we told you that now is the perfect time to start an ATV rental business? ATV rental businesses are becoming increasingly popular, especially in tourist destinations. And with good reason! They’re a great way to explore the outdoors, and they offer a unique experience that guests can’t find anywhere else. If you’re thinking about starting an ATV rental business, then read on for some tips on how to get started. We’ll walk you through everything from finding the perfect location to stocking your fleet of ATVs.

Familiarize yourself with the ATV Rental Industry

In order to start an ATV rental business, it is important to first familiarize yourself with the ATV rental industry. This industry includes businesses that rent out ATVs, or all-terrain vehicles, for customers to use. Customers can use ATVs for a variety of purposes, such as recreation, work, or transportation. Here are a few things to keep in mind:

ATVs are known as all-terrain vehicles that usually have either three or four wheels and a passenger seat. They are often used in off-road settings, such as on farms or on trails. Some ATVs also have creature comforts like air conditioning and heaters, which make them popular for touring as well.

The ATV rental industry has seen significant growth in recent years. This is likely due to the fact that more people are becoming aware of the many uses of ATVs and the benefits they offer. For example, ATVs are much easier to drive than traditional automobiles, and they can accommodate more passengers comfortably.

If you’re interested in starting an ATV rental business, there are a few things you should keep in mind. First, you’ll need to find a good location where customers can easily access your rental vehicles. Second, you’ll need to purchase or lease a fleet of ATVs that are suitable for your intended customer base. And finally, you’ll need to develop marketing and pricing strategies that will attract customers and help you turn a profit.

How much does it Cost to Start an ATV Rental Business?

Assuming you already own the land and ATVs that you plan to rent out, the cost of starting an ATV rental business is relatively low. The main expense you’ll incur is insurance, which is required in order to operate your business. Beyond that, you’ll need to market your business and manage day-to-day operations.

The cost of insurance will vary depending on the size and scope of your business, but it’s important to make sure you’re adequately covered in case of an accident or injury. Marketing your business will also require some investment, but there are many free or low-cost marketing channels available, such as social media and word-of-mouth.

Overall, the cost of starting an ATV rental business is relatively low compared to other businesses. With a little bit of planning and preparation, you can be up and running in no time!

Is ATV Rental Business Profitable?

Assuming you have the startup capital to purchase a fleet of all-terrain vehicles, the rental business can be quite profitable. Many people are interested in renting ATVs to explore the great outdoors but don’t want to make the investment in buying their own vehicle.

There are two main things to consider when setting up an ATV rental business: where you’ll operate and how you’ll market your business.

To be successful, it’s important to choose a location with easy access to trails or other off-road areas. This will make it convenient for customers to rent your ATVs and extend their riding time. You should also be near key attractions or other businesses that could generate foot traffic to your rental shop.

As for marketing, word-of-mouth is often the most effective way to spread the word about your business. In addition, consider placing ads in local publications or on websites popular with outdoor enthusiasts. You could also offer discounts or package deals with other businesses in the area.

Pros and Cons of Starting an ATV Rental Business

There are many factors to consider before starting an ATV rental business. The following is a list of pros and cons to help you decide if an ATV rental business is right for you:


  • You can be your own boss
  • There is a lot of potential for growth
  • You can make a lot of money
  • You can work outdoors
  • You can meet new people
  • You can have a flexible schedule


  • It can be challenging to find the right location
  • You need to have a passion for the outdoors
  • You need to be mechanically inclined
  • It can be difficult to find good employees

Write an ATV Rental Business Plan

When it comes to starting an ATV rental business, the most important thing you can do is create a detailed business plan. This document will serve as your roadmap as you get your business up and running.

Your business plan should include information on what services you’ll offer, how you’ll market your business, what your costs will be, and how you’ll generate revenue. If you take the time to create a comprehensive business plan, it will pay off in the long run by helping you avoid costly mistakes and keeping your business on track.

Register your ATV Rental Business

If you’re planning on starting an ATV rental business, the first thing you’ll need to do is register your business with the appropriate state and local authorities. This will ensure that your business is properly licensed and insured, and will allow you to operate legally.

Incfile offers one of the best services when it comes to forming an LLC for your ATV rental business. Their pricing starts from just $0 + filing fees. And these costs are often tax-deductible.

After you register your ATV rental business, you’ll need to submit a Business License Application to your local business licensing office. This application will require basic information about your business, including your contact information, the type of business you’ll be operating, and the location of your business. You may also be required to submit proof of insurance, a Certificate of Good Standing from your state, and/or a surety bond.

Once you’ve submitted your Business License Application, you’ll be issued a Business License Certificate. This certificate must be prominently displayed at your place of business. Once you’ve been issued a Business License Certificate, you can begin operating your ATV rental business!

Register for Taxes and Obtain an EIN

Registering for taxes and obtaining an EIN is a critical step in starting your ATV rental business. By registering for taxes, you will ensure that you are compliant with all federal, state, and local tax laws. Obtaining an EIN will also allow you to open a business bank account and apply for business licenses and permits.

To register for taxes, you will need to obtain a federal Employer Identification Number (EIN). You can apply for an EIN online, by mail, or by fax. Once you have obtained your EIN, you will need to file a notice of organization with the IRS.

To obtain an EIN, you will need to provide the following information:

  • Your business name and address
  • The names of all owners and officers of your business
  • A description of your business activity
  • The date your business started or will start
  • The type of entity your business is (e.g., sole proprietorship, partnership, corporation)
  • The number of employees you have or expect to have

Promote your ATV Rental Business

Assuming you have already started your ATV rental business, there are many ways you can go about promoting it.

One way is to create a website for your business and include all of the pertinent information that potential customers would need to know, such as pricing, availability, contact information, etc. You can also promote your business through social media platforms like Facebook, Instagram, and Twitter. Create posts that highlight special deals or promotions you’re running, and be sure to use relevant hashtags so that people in your area can easily find your page.

Another option is to partner with local businesses that complement your own. For example, if you’re renting out ATVs for people to use on trails, see if there are any restaurants or hotels in the area that would be willing to promote your business to their guests. You could offer them a commission for every customer they refer to you, or even just a discount on the ATVs for their employees.

There are endless possibilities when it comes to promoting your ATV rental business – get creative and think outside the box!

Build a Website

Starting an ATV rental business can be a great way to tap into the growing popularity of off-road vehicles. But before you can start renting out ATVs, you need to have a website set up to market your business and take reservations.

Building a website doesn’t have to be complicated or expensive. You can use a platform like WordPress or Squarespace to create a professional-looking site without needing to learn to code. Just choose a template, add your content, and launch your site!

Once your website is up and running, make sure to include clear information about your rental rates and policies. You’ll also want to showcase some of your best trails and riding areas to entice potential customers. And don’t forget to include contact information so people can reach out to you with questions or book their rental.

Before you start building a website, you will need to book a domain name for your business. Do a domain name search to check if your business name is available as If it is available go ahead and register the domain before anyone else gets it. BlueHost offers domain names free of cost if your purchase 1-year hosting package with them. You can use the tool below to see if the domain name is available.

You can read my guide on how to make a basic website for your small business if you want to do it yourself. However, if you want someone else to work on the technicalities while you focus on acquiring more customers for your ATV rental business, we are ready to help you. Our $499 digital package comes with a professionally designed website, custom email, 24/7 support and maintenance, SEO, and digital marketing services. You wouldn’t want to miss the deal. Contact us today before the deal runs out.

Get the word out

There are a few things you need to do to get the word out about your ATV rental business. First, you need to make sure you have a strong marketing strategy in place. This should include both online and offline marketing tactics.

Next, you need to make sure your website is up and running and that it looks professional. This is your first impression for potential customers, so it’s important to make a good one.

Finally, you need to get involved with the community. Get involved with local events and meetups related to ATVs or outdoor activities. This will help get your name out there and attract customers who are looking for an ATV rental business.

Run Paid Ads

Paid Ads have the ability to target prospective customers within a specific demographic and region, making them an excellent tool for your ATV rental business. Consider running paid ads through services like Facebook Ads, Yelp, or Google AdWords. Furthermore, the best thing about paid advertisements is that they produce results quickly, allowing you to scale your ATV rental business vertically and horizontally.

Please contact us if you need professional help running paid ads for your ATV rental business. We will be more than happy to provide you with help and resources for absolutely free.