How To Start An ATV Rental Business? [An Ultimate Guide]

Are you looking for a new business venture? Something that will get you outdoors and help you make some extra income? If so, an ATV rental business might be just what you’re looking for! In this blog post, we will explore how to start an ATV rental business. From researching the market to creating a business plan and more, read on for everything you need to get started on your new business adventure!

1. Familiarize Yourself With The ATV Rental Industry

The ATV rental industry has seen significant growth in recent years. This is likely due to the fact that more people are becoming aware of the many uses of ATVs and the benefits they offer. For example, ATVs are much easier to drive than traditional automobiles, and they can accommodate more passengers comfortably.

In order to start an ATV rental business, it is important to first familiarize yourself with the ATV rental industry. This industry includes businesses that rent out ATVs, or all-terrain vehicles, for customers to use. Customers can use ATVs for a variety of purposes, such as recreation, work, or transportation. Here are a few things to keep in mind.

ATVs are known as all-terrain vehicles that usually have either three or four wheels and a passenger seat. They are often used in off-road settings, such as on farms or on trails. Some ATVs also have creature comforts like air conditioning and heaters, which make them popular for touring as well.

If you’re interested in starting an ATV rental business, there are a few things you should keep in mind. First, you’ll need to find a good location where customers can easily access your rental vehicles. Second, you’ll need to purchase or lease a fleet of ATVs that are suitable for your intended customer base. And finally, you’ll need to develop marketing and pricing strategies that will attract customers and help you turn a profit.

Read More: How to Start a Photo Booth Rental Business?

2. Understand The Pros And Cons of Starting An ATV Rental Business

There are many factors to consider before starting an ATV rental business. The following is a list of pros and cons to help you decide if an ATV rental business is right for you:

Highly profitable and lucrative business venture.You have to invest a lot of money upfront for ATVs and other equipment. 
Low Barrier to entry.There’s always the risk that someone will damage or destroy one of your ATVs while renting it from you.
It’s a relatively simple business model to start and operate.You have to deal with all the maintenance and repairs on the vehicles yourself or hire someone to do it for you, which can be costly.
Highly scalable business venture.Keeping track of all the rentals and making sure everyone returns the ATV on time can be stressful and time-consuming.
This business offers a highly flexible schedule.It can be challenging to find the right location.

Alternatives to starting an ATV rental business

There are a number of businesses that are similar to an ATV rental business. Here are a few alternative business ideas:

  1. Dirt Bike rental business: A dirt bike rental business is a great option for those who live in areas with lots of trails or nature paths. Customers can rent bikes for a day or half-day and explore the local area.
  2. Kayak rental business: A Kayak rental business is yet another great option for those who live near waterways. Customers can rent kayaks for a day or half-day and explore the local area.
  3. Snowmobile rental business: This is a great option for those who live in areas with snow in the winter months. Customers can rent snowmobiles for a day or half-day and explore the local area.
Related: How to Start a Motorcycle Rental Business?

3. Understand The Profitability Of An ATV Rental Business

Assuming you have the startup capital to purchase a fleet of all-terrain vehicles, the ATV rental business can be quite profitable. Many people are interested in renting ATVs to explore the great outdoors but don’t want to make the investment in buying their own vehicle.

To determine the profitability of an ATV rental business, you will need to consider a few factors. First, you will need to calculate the start-up costs of the business, including the cost of purchasing or leasing ATVs, as well as any other necessary equipment. Next, you will need to research the average rental rates in your area and compare them to your estimated operating costs. Finally, you will need to create a marketing plan and determine how many rentals you will need to book in order to make a profit.

How much revenue does an ATV rental business generate?

An ATV rental business can generate a lot of revenue. There are many factors that will determine how much revenue your business will generate, such as the number of ATVs you have available for rent, the price you charge for rentals, and the location of your business.

If you charge $100 per day for ATV rentals, and you have 10 ATVs available for rent, then your business could potentially generate $1000 in revenue per day. This is just an example, and your actual revenue will depend on a variety of factors.

Location is one of the most important factors that will impact your revenue. If you are located in a popular tourist destination, then you will likely see a lot of customers looking to rent ATVs. On the other hand, if you are located in a more rural area, then you may not see as many customers.

The price you charge for rentals will also impact your revenue. If you charge too little, then you may not make enough money to cover your costs. If you charge too much, then customers may be discouraged from renting from you. Finding the right price point is important for maximizing your revenue.

Finally, the number of ATVs you have available for rent will also affect your revenue. If you only have a few ATVs, then there will be limits on how much money you can make. However, if you have a large fleet of ATVs, then you could potentially generate a lot of revenue.

4. Understand The Capital Required To Start An ATV Rental Business

Assuming you already own the land and ATVs that you plan to rent out, the cost of starting an ATV rental business is relatively low. The main expense you’ll incur is insurance, which is required in order to operate your business. Beyond that, you’ll need to market your business and manage day-to-day operations.

The cost of insurance will vary depending on the size and scope of your business, but it’s important to make sure you’re adequately covered in case of an accident or injury. Marketing your business will also require some investment, but there are many free or low-cost marketing channels available, such as social media and word-of-mouth.

Overall, the cost of starting an ATV rental business at a basic level is anywhere from $10,000 to $15,000. With a little bit of planning and preparation, you can be up and running in no time!

How much does an ATV cost?

The average price of a new ATV is between $4,000 and $10,000. However, used ATVs are often available for much less. The cost of an ATV will vary depending on the make, model, and features. Some ATVs can be purchased for as little as $2,000.

How many ATVs do you need to start an ATV rental business?

You’ll need at least two ATVs to start your business. One will be for rent, and the other will be a backup in case of repairs or maintenance. You may want to consider investing in a third ATV as well, especially if your business is successful and you’re looking to expand. The number of ATVs you need will also depend on the size of your rental area. If you’re only renting in a small town or city, two ATVs should be sufficient. However, if you’re planning on catering to a larger area, you’ll need more ATVs to keep up with demand.

5. Write An ATV Rental Business Plan

When starting an ATV rental business, it is important to have a solid business plan. This will help you determine your start-up costs, set realistic financial goals, and map out a path to success. Here are some tips for creating a strong business plan for your ATV rental business:

Do your research

Before you start writing your business plan, it is important to do your research. This includes understanding the ATV rental market, your target audience, and your competition. This research will help you create a more informed and comprehensive business plan.

Set realistic financial goals

It is important to set realistic financial goals for your ATV rental business. This includes determining how much revenue you need to generate each month/year to break even and become profitable. Use market research and your own financial knowledge to create achievable financial goals.

Create a marketing strategy

A key part of any successful business plan is a well-thought-out marketing strategy. This should include how you will promote your ATV rental business to potential customers, what marketing channels you will use, and what special offers or discounts you will provide.

Outline your operational plans

Another vital element of your business plan is outlining your operational plans. This includes things like where you will source ATVs for rent, what type of maintenance and safety procedures you will have in place, and how you will manage bookings and payments from customers.

Related: How to Start a Mailbox Rental Business?

6. Choose The Right Location For Your ATV Rental Business

There are a few factors to consider when choosing the right location for your ATV rental business. First, you’ll want to make sure there is enough space to store the ATVs and other equipment. You’ll also want to be near popular riding trails or other outdoor attractions that will draw in customers.

Another important factor to consider is the climate. If you’re in an area with harsh winters, it’s likely that your business will be slower during those months. On the other hand, if you’re in a warm climate, you can expect year-round business.

Lastly, you’ll need to think about zoning laws and regulations. Make sure you’re familiar with the rules in your area before setting up shop. By taking all of these factors into account, you can choose the right location for your ATV rental business and set yourself up for success.

7. Register Your ATV Rental Business

Once you find the perfect location for your ATV rental business, the next thing you’ll need to do is register your business with the appropriate state and local authorities. This will ensure that your business is properly licensed and insured, and will allow you to operate legally.

Incfile offers one of the best services when it comes to forming an LLC for your ATV rental business. Their pricing starts from just $0 + filing fees. And these costs are often tax-deductible.

After you register your ATV rental business, you’ll need to submit a Business License Application to your local business licensing office. This application will require basic information about your business, including your contact information, the type of business you’ll be operating, and the location of your business. You may also be required to submit proof of insurance, a Certificate of Good Standing from your state, and/or a surety bond.

Once you’ve submitted your Business License Application, you’ll be issued a Business License Certificate. This certificate must be prominently displayed at your place of business. Once you’ve been issued a Business License Certificate, you can begin operating your ATV rental business!

Register for Taxes and Obtain an EIN

Registering for taxes and obtaining an EIN is a critical step in starting your ATV rental business. By registering for taxes, you will ensure that you are compliant with all federal, state, and local tax laws. Obtaining an EIN will also allow you to open a business bank account and apply for business licenses and permits.

To register for taxes, you will need to obtain a federal Employer Identification Number (EIN). You can apply for an EIN online, by mail, or by fax. Once you have obtained your EIN, you will need to file a notice of organization with the IRS.

To obtain an EIN, you will need to provide the following information:

  • Your business name and address.
  • The names of all owners and officers of your business.
  • A description of your business activity.
  • The date your business started or will start.
  • The type of entity your business is (e.g., sole proprietorship, partnership, corporation).
  • The number of employees you have or expect to have.

8. Get Your ATV Rental Business Insured

If you’re planning to start an ATV rental business, one of the first things you need to do is get your business insured. This will protect you and your business in the event of any accidents or damages that may occur during rentals.

There are a few different types of insurance you should consider for your ATV rental business:

  • General liability insurance: This will cover you in the event that someone is injured while using one of your ATVs, or if they damage property while using it.
  • Product liability insurance: This will cover you in the event that someone is injured by a defective ATV.
  • Equipment insurance: This will cover the cost of repairing or replacing any damaged ATVs.
  • Business interruption insurance: This will cover lost income if your business has to temporarily shut down due to an accident or natural disaster.

Speak with an insurance agent to determine which type(s) of coverage are right for your business.

Read More: How to Start a Generator Rental Business?

9. Promote Your ATV Rental Business

Assuming you have already started your ATV rental business, there are many ways you can go about promoting it.

One way is to create a website for your business and include all of the pertinent information that potential customers would need to know, such as pricing, availability, contact information, etc. You can also promote your business through social media platforms like Facebook, Instagram, and Twitter. Create posts that highlight special deals or promotions you’re running, and be sure to use relevant hashtags so that people in your area can easily find your page.

Another option is to partner with local businesses that complement your own. For example, if you’re renting out ATVs for people to use on trails, see if there are any restaurants or hotels in the area that would be willing to promote your business to their guests. You could offer them a commission for every customer they refer to you, or even just a discount on the ATVs for their employees.

There are endless possibilities when it comes to promoting your ATV rental business – get creative and think outside the box!

Build a Website

Starting an ATV rental business can be a great way to tap into the growing popularity of off-road vehicles. But before you can start renting out ATVs, you need to have a website set up to market your business and take reservations.

Building a website doesn’t have to be complicated or expensive. You can use a platform like WordPress or Squarespace to create a professional-looking site without needing to learn to code. Just choose a template, add your content, and launch your site!

Once your website is up and running, make sure to include clear information about your rental rates and policies. You’ll also want to showcase some of your best trails and riding areas to entice potential customers. And don’t forget to include contact information so people can reach out to you with questions or book their rental.

Before you start building a website, you will need to book a domain name for your business. Do a domain name search to check if your business name is available as If it is available go ahead and register the domain before anyone else gets it. BlueHost offers domain names free of cost if your purchase 1-year hosting package with them. You can use the tool below to see if the domain name is available.

You can read my guide on how to make a basic website for your small business if you want to do it yourself. However, if you want someone else to work on the technicalities while you focus on acquiring more customers for your ATV rental business, we are ready to help you. Our $499 digital package comes with a professionally designed website, custom email, 24/7 support and maintenance, SEO, and digital marketing services. You wouldn’t want to miss the deal. Contact us today before the deal runs out.

Get the word out

There are a few things you need to do to get the word out about your ATV rental business. First, you need to make sure you have a strong marketing strategy in place. This should include both online and offline marketing tactics.

Next, you need to make sure your website is up and running and that it looks professional. This is your first impression for potential customers, so it’s important to make a good one.

Finally, you need to get involved with the community. Get involved with local events and meetups related to ATVs or outdoor activities. This will help get your name out there and attract customers who are looking for an ATV rental business.

Run Paid Ads

Paid Ads have the ability to target prospective customers within a specific demographic and region, making them an excellent tool for your ATV rental business. Consider running paid ads through services like Facebook Ads, Yelp, or Google AdWords. Furthermore, the best thing about paid advertisements is that they produce results quickly, allowing you to scale your ATV rental business vertically and horizontally.

Please contact us if you need professional help running paid ads for your ATV rental business. We will be more than happy to provide you with help and resources for absolutely free.

Buying An Existing ATV Rental Business Or Starting One From Scratch?

There are a few things to consider when deciding whether to buy an existing ATV rental business or start one from scratch. The most important factor is likely to be the cost. Starting a business from scratch can be expensive, and there is no guarantee that it will be successful. Buying an existing business, on the other hand, comes with its own set of risks and costs. It is important to do your homework and research both options before making a decision.

Another factor to consider is the amount of work required to get the business up and running. If you are starting a business from scratch, you will need to put in a lot of time and effort, in the beginning, to get things off the ground. This includes everything from finding the right location to setting up the infrastructure and marketing the business. If you buy an existing business, some of this work may already be done for you. However, it is important to make sure that the previous owner has left the business in good shape and that there are no hidden problems that could cause difficulties down the road.

Finally, it is important to think about your goals for the business and what you hope to achieve. If you are looking for a quick return on your investment, buying an existing business may be a better option. However, if you are more interested in building something from scratch and being more hands-on in the process, starting a new business may be a better fit. No matter which route you choose, make sure you understand all the ins and outs of the ATV rental industry before taking the plunge.

Final Thoughts

If you’re passionate about ATVs and have a knack for business, then starting an ATV rental company may be the right choice for you. Before taking the plunge, there are a few things to consider, such as your business model, startup costs, and marketing strategy.

With a well-thought-out plan, starting an ATV rental business can be a fun and profitable venture. Good luck!